5 Preview

Agency V approached me about working with them on a collaboration for their client, 5 Preview. A Stockholm based clothing line looking to gain exposure in the US. They wanted to appeal to what they termed "underground club culture" and wanted something fun and irreverant. 

We proposed a series of NYC nightife characters that could be used in print, digital and animated capacities.

On this project I

  • suggested NYC personalities to use as models
  • did the outreach and secured personalities/models
  • organized/scheduled the shoot with Agency V
  • photographed the shoot
  • art directed the animations

Starring: Sophia Lamar, DJ Kalkutta, B Hawk, The Wanderlust Girls, Domonique Echeverria, Patrick + Ross, Richie Moo